02 → Exhibition
+ Pop-up
→ CHA TZU TANG POP-UP STORE
Cha Tzu Tang’s pop-up store creates a spatial expression of the brand’s botanical identity. Drawing from its connection to native Taiwanese plants, the design transforms the interior into an indoor greenhouse and extends the experience outdoors with an open-air product testing zone. The installation invites visitors to engage with the brand through scent, texture, and atmosphere.
I contributed to the spatial design and custom furniture, shaping the pop-up as an immersive environment that communicates the brand’s values through nature.
Serendipity Studio, 2021
Curator: Ling-Li Tseng
Designer : Yiying Wei, Yian Yang
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